Trust is the greatest currency.
Hi, I'm Raf. I run Design by Raf, a creative and AI studio based in Cardiff, working internationally. You'll work directly with me to make your business look and run better.
The business of design. The art of design.
I've worked in design for more than ten years: brands, posters, products, illustration and 3D, mostly for hospitality, events, nightlife, food and music.
I love the art of design, the creativity of it, and I love business. At its most basic, every business has two sides: how it looks, and how it runs.
I set up my first automation in 2021 and started building with AI a few weeks after ChatGPT came out in 2022. Today the studio runs on its own AI system, which helps us work more efficiently and hit our goals. My taste still dictates what survives.
One person, start to finish.
From the discovery call to the final files, you deal with me. It's collaborative: you're in every presentation, and you pick the direction.
I don't skip the process. It's what keeps the risk low and the result predictable, so every project follows the same six steps.
Komedia Bath
Komedia Bath weren't in my network. They found me through my social media, which is when I knew the system was working. I built the brand for their new Wednesday student night from nothing, then designed the artwork for it every month. The night is still going strong, heading into its second year.
See the projectWhat I won't trade
- 1
Trust is the currency
Earned in the details: deadlines hit, replies fast, files clean.
- 2
Taste decides
AI makes options. Human judgement chooses what survives.
- 3
Problem first
Start from what's wrong, not what we sell.
- 4
Backed by research
Design decisions come from research, not guesswork.
Where the
experimenting happens.
The Lab is a big part of me. It's where I keep my skills sharp and growing, try new things and make work that has nothing to do with what you've seen so far. It's the engine running underneath everything: the hours and the disciplined practice there are why the work looks the way it does.
Is your brand earning trust?
- Does your brand look as good as your work?
- Is repetitive work eating your week?
- Is your business costing you customers?
It's two minutes. It's free. Test your brand below.
“The quiz was an eye-opener. It really highlighted the gaps in my business.”
