This project was a personal endeavour I had always wanted to undertake. I set parameters for designing a bottle with a simplistic style that would resonate with a young male adult audience. Additionally, I focused on the packaging, aiming to create a luxurious design that consumers would want to keep. By designing packaging that doubles as a marketing material, I sought to enhance the brand's appeal and longevity in the consumer's mind
Product Design
Logo Design
Visual Identity
3D Visualisation
The shape of the bottle was inspired by the male body, featuring a strong, broad silhouette. To incorporate a youthful, sporty element, I added a red ribbed base. The bottle cap drew inspiration from Greek and Roman architectural columns, instilling a sense of grandeur, luxury, and power. Recognising that people often display their fragrances, I designed the packaging to include a stand that acts like a podium when the bottle is not in use. This stand elevates the product and protects it from wet environments. For portability, the top half of the packaging can be clipped on, making it easy to carry the bottle on holiday.
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