Branding

Llandaff Lions

Project overview

Llandaff Lions, a newly formed local football team, needed a badge that the community could rally behind and support. I created an icon that embodies the spirit of the community and designed a badge that not only intimidates opponents but also instills a sense of professionalism in the Lions. This badge serves as a proud symbol for both the team and its supporters.

Services

Logo Design

Research & Ideation

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About the work

With the only requirement being a representation of a lion, I aimed to give the badge a fresh and modern feel, distinct from typical designs within the football pyramid. I infused energy into the bold design by depicting a roaring lion with a battle scar, symbolising the team's spirit of never backing down. This design encapsulates the Lions' attitude towards football, providing a dynamic and intimidating emblem for the team.

Colour & type choices

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