Starting with extensive research, I explored various ways to cohesively represent both the male and female sides of the party. I stumbled upon a visual representation of a drunk stag and a wild hen, but together they felt slightly too complex. Therefore, I opted for a wordmark approach, subtly incorporating playful character elements into the logo. I envisioned the characters playing a vital role in the broader brand identity, serving as illustrations for marketing materials or forming part of a brand pattern. Throughout this process, I considered a whimsical motif: farm animals indulging in drinks, creating a playful and humorous theme for the brand. This approach allowed me to maintain the fun and tongue-in-cheek essence while ensuring a cohesive and recognisable visual identity.