Case study

Rebel Dance

ClientRebel Dance
What we didLogo design
DisciplineLogo design, Branding
I.

Primary and secondary logos for Rebel Dance, a dance company that runs competitions.

Rebel Dance primary logo in white on deep teal: 'Rebel' stamp box in a broken circle with a star and 'Dance'
Rebel Dance secondary logo: 'Rebel' in a distressed black tilted stamp box on cream
Rebel Dance secondary logo: 'Rebel' in a distressed red tilted stamp box on deep teal
II.

The stamp

Rebel Dance wanted to break away from their old brand with a new name and a new look: impactful, but simple.

We wanted it to feel rebellious, so we looked at the symbols of that culture, from the fail stamp at school to lightning bolts. We showed other routes, and the stamp was their favourite.

The primary logo puts the Rebel stamp inside a broken circle with a star, and the tilted, distressed secondary stamps work in black and red.

Rebel Dance primary logo in black on cream: 'Rebel' stamp box in a broken circle with a star and 'Dance'
More workAll work
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