Case study

Make-Up Bag

What we didProduct Design, 3D Visualisation
DisciplineProduct design
Model in a black dress holding the pink cylinder make-up bag by a waterfront at dusk
I.

The objective of this project was to design a make-up bag, and I was enthusiastic about it for several reasons.

3D render of the pink embossed cylinder make-up bag with a metal clasp on pink

Firstly, the cosmetics and make-up industry is a massive, lucrative market, making this a valuable insight and gateway project. During my research, I noticed that many people use multiple wash bags to store their cosmetics rather than specifically designed make-up bags, identifying a potential gap in the market to exploit. Additionally, I was excited by the prospect of creating a fashion-forward product, blending functionality with style to appeal to a broad audience.

Research collage of designer bags, holdalls and cross-body bags for the make-up bag projectResearch collage of make-up bags, vanity cases and handbags
Grey sketch sheet of make-up bag shapes with small coloured studiesSurvey results as red bar charts: preferred bag colour and whether compartments would be useful
Pink renders of cylinder bag variations next to pencil sketches of the bag and its clasp
Sketch sheet of bag ideas coloured in pink, green, blue and holographic finishes
II.

About the work

The first key point in the ideation process was to determine the best way to utilise storage and organisation. I explored various ideas, such as smaller bags that could attach via velcro, stackable drawers forming a suitcase-like shape, and multiple exterior pockets. Ultimately, I decided on simple compartments and dividers, as this style resonated most with my target audience.

The design featured an interior made from vinyl material, making the bag easy to clean. With pastel colours trending in fashion, I chose them for the bag, along with additional smaller bags that clip onto an industrial strap, making it suitable for any environment. One feature I was particularly pleased with was the metal magnetic snap buckle, which centres and enhances the overall design.

3D render of the pink cylinder make-up bag open, showing a mirror and compartments
3D render close-up of the bag's mirrored metal clasp and pink strapExploded 3D view of the make-up bag's parts with a labelled parts list on mauve
3D render of the open make-up bag with lipsticks, a compact and brushes laid out beside it
More workAll work
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