Old Is Gold
| Client | Old Is Gold |
|---|---|
| What we did | Event artwork, Social campaign, Print |
| Discipline | Graphic design, Marketing |
Event artwork for Old Is Gold, old-school garage, R&B and hip hop shows for an older crowd, at District's rooftop, Ten Mill Lane, The Angel Hotel and USC at Santa Pod.
Rooftop Series
Old Is Gold already had a recognisable name and a good share of the market. They needed someone to maintain the brand and develop new assets and promotion around it.
Three summer Saturdays on District's rooftop with Chris Goldfinger, Seani B and Rampage Sound: promotional posters, feed posts and artist cards.
The main events had to stand apart from every other night.
The 6th birthday
Donae'o headlined, with a countdown from four weeks out, then bank holiday posts, artist cards and lyric boards for birthdays.
Festival and Halloween
Alongside sell-out shows and big headliners came festival bookings, with Old Is Gold hosting the tent.
A Dance Tent Takeover at USC, the Ultimate Street Car festival at Santa Pod Raceway, and a Haunted Hotel Halloween party at The Angel Hotel.
How does your brand score?
Two minutes. How your brand earns trust, how your business keeps it, and whether customers and AI can find you.
“The quiz was an eye-opener. It really highlighted the gaps in my business.”
