Case study

Ten Mill Lane

ClientTen Mill Lane, Cardiff
What we didEvent artwork, Social campaign, Print, Signage
DisciplineGraphic design, Marketing
I.

Event artwork, social posts, posters and signage for Ten Mill Lane's club nights in Cardiff.

Dirty Disco feed post for US rap star Lola Brooke live on Friday 20th Feb: the rapper in tinted sunglasses over a faded stars-and-stripes background with a Ten Mill Lane border.Dirty Disco feed post for Mostack performing live on Friday 19th June: the rapper in a pink cap and sunglasses, arms crossed, on a steel tread-plate background.
Dirty Disco A3 poster for Russ Millions performing live on Friday 20th March, the rapper in a white hoodie on dark blue marble with gold type.Dirty Disco countdown story for Tion Wayne, '4 weeks to go', Friday 13.02.26, with Jay Beats, Monique B and Jordan Valleys, set on a wood-panel background.
Dirty Disco A3 poster on deep red: 'Every Friday, Ten Mill Lane', Old Skool RnB, Hip-Hop, Afrobeat and House with Jay Beats, Monique B and Jordan Valleys.
II.

Dirty Disco

Ten Mill Lane needed a new designer who could keep every night on brand and still lift the visuals.

Dirty Disco already had its own look, so we kept it and pushed it further: feed posts, countdown stories, video formats and posters for headliners including Lola Brooke, Mostack, Russ Millions and Tion Wayne.

The countdowns and videos repeat the same message in as many ways as possible, keeping each night in people's feeds for weeks before it happens.

Flow State Fridays feed post for Fuse ODG at Ten Mill Lane on Fri 9th Oct, pink-on-yellow type over a deep blue photo of the artist.
Flow State Fridays feed post for Yxng Bane at Ten Mill Lane on Fri 31st July, the pink-haired artist on a bright blue background.Flow State Fridays A3 poster: a woman in sunglasses against corrugated blue metal, with '£10 entry inc. 3 free drinks' and 'any genre, any decade'.
Mill Lane Horror Story Halloween special feed post, 10pm to 6am on Friday 30th Oct, Saturday 31st Oct and Sunday 1st Nov: a ghostly bride crawling up candlelit wooden stairs between purple neon strips.Terrace flyer for Take That pre-concert drinks on Tues 16th June, open from 2pm, showing the band's stage elephant in a packed stadium.
III.
The venue itself had no consistent brand, only its events did.
Office Blowout Christmas feed post for Friday 18th Dec, 10pm to 6am, styled as a corkboard of party Polaroids with a 'Don't tell HR' note and yellow sticky notes.Wales vs New Zealand rugby afters feed post for Fri 13th Nov, red-toned Wales players beside bold white type on navy, with Monique B and Willis.
Ten Mill Lane A1 happy hour sign: 'Join us for Happy Hour now!!! 2-4-£20 cocktails', with cocktails on a black striped background.

Beyond Fridays

We tied the venue together with shared motifs and made it feel more professional and premium, while each night kept the identity we already knew well.

Flow State Fridays, rugby afters, Terrace drinks, a Halloween weekend and a Christmas party each kept their own look, plus signage for the bar. Along the way came big shows, big headliners and sell-out nights.

More workAll work
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