Case study
Deep Cut Collective
| Client | Deep Cut Collective |
|---|---|
| What we did | Brand identity, Logo design, Social campaign, Patterns |
| Discipline | Branding, Logo design |
Brand identity for Deep Cut Collective, a new disco, funk and soul events brand in Cardiff.




II.
The mark
Deep Cut Collective was a new events brand with a love for disco, funk and soul, and no identity at all.
We wanted to bring back the nostalgic Studio 54 feel of disco at its height, so we studied the patterns, textures, typography and graphics of the era. Nothing else in Cardiff looked like it.
The DCC monogram, in cream on maroon and maroon on orange, grew from pencil and marker sketches.

We wanted it loud, but tasteful.




Late nights, deep cuts
Coming soon, launch and guestlist posts for Kuku's, plus a web page, all in one red velvet, leopard and tiger-stripe look.
More workAll work
The test
How does your brand score?
Two minutes. How your brand earns trust, how your business keeps it, and whether customers and AI can find you.

“The quiz was an eye-opener. It really highlighted the gaps in my business.”




