Case study

Fragrance Bottle

What we did	Product Design, Logo Design, Visual Identity, 3D Visualisation
Discipline	Product design

This project was a personal endeavour I had always wanted to undertake.

3D render of the fragrance bottle beside its blue textured box with a red leather tab

I set parameters for designing a bottle with a simplistic style that would resonate with a young male adult audience. Additionally, I focused on the packaging, aiming to create a luxurious design that consumers would want to keep.

Research page for the fragrance: words for how the product should feel and a map of competitor brands

Mood board for the fragrance in navy, grey and red, with a man in a suit and product shots

Collage of competitor men's fragrance bottles and packaging used as research

Digital sketches of fifteen bottle shape ideas in blue glass with red details

Pencil sketch sheet exploring fragrance bottle and lid shapes

Early line sketches of bottle forms and caps for the fragrance

3D render close-up of the fragrance bottle's rectangular metal lid with copper trim

3D render of the blue fragrance box standing next to the bottle on a reflective surface

3D render of the tall fragrance bottle glowing turquoise at the base on a blue backdrop

3D render close-up of the bottle's base with layered red and copper edges

II.

About the work

The shape of the bottle was inspired by the male body, featuring a strong, broad silhouette. To incorporate a youthful, sporty element, I added a red ribbed base. The bottle cap drew inspiration from Greek and Roman architectural columns, instilling a sense of grandeur, luxury, and power. Recognising that people often display their fragrances, I designed the packaging to include a stand that acts like a podium when the bottle is not in use. This stand elevates the product and protects it from wet environments. For portability, the top half of the packaging can be clipped on, making it easy to carry the bottle on holiday.