Case study

Reaky Raver

What we didProduct Design, 3D Visualisation
DisciplineProduct design
3D render of the Reaky Raver chunky black trainer with orange laces over a pencil sketch frame
I.

This personal project was something I've always wanted to undertake: designing a shoe suitable for rave and festival culture.

Reaky Raver title over a 3D render of the trainer on grey

The focus was on durability, style, and versatility. It was an exciting project that allowed me to explore innovative design concepts while also enhancing my 3D visualisation skills. The result is a shoe that meets the unique demands of festival-goers, combining practicality with cutting-edge aesthetics.

Mood board for Reaky Raver: rave crowds, industrial textures, hazard stripes and chunky trainersResearch collage of chunky designer trainers, harnesses and rave fashion
Sketch sheet of trainer silhouettes and sole ideas in pencil and markerResearch page listing words for how the trainer should feel, from stylish to rough and ready
Survey results as bar charts on how often people go to raves and what matters in rave footwear
Grid of 3D trainer variations in different colourways3D render of the Reaky Raver trainer in profile with orange laces on a white background
3D render of the trainer in black with neon green laces3D render of the trainer from the front three-quarter view
3D render of a studded black version of the trainer with orange laces
II.

About the work

The shoe design took inspiration from current trends, particularly the chunky styles popularised by brands like Balenciaga and Dolce & Gabbana. I experimented with an abstract approach to overlapping materials, sketching patterns within boxes to create a unique aesthetic. The shoe's design aimed to evoke a utilitarian feel, inspired by festival and rave attire.

Through my research, I discovered that people prefer shoes versatile enough for multiple occasions, unlike other clothing items they might wear only once. This insight influenced my design, making the shoe suitable for both festival wear and daily use.

Additionally, I designed an attachment for the shoe that transforms it into an extreme rave shoe. This attachment not only provides durability and protection against various environments but also offers customisation options. Different styled covers can be purchased, allowing users to express their individual personalities while ensuring their shoes remain functional and stylish.

3D render of the studded trainer from the side, spikes along the sole
3D render of the trainer from the rear, showing the deep-lugged soleReaky Raver trainer on a speckled concrete background with handwritten doing it for the thrill
Close-up of the trainer's orange laces with Reaky Raver lettering on a distressed posterGrungy Reaky Raver poster of the trainer with the line We came here to see you people skank
Reaky Raver banner with the trainer and handwritten inspired by the rave
More workAll work
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