PLAY
| Client | Komedia Bath |
|---|---|
| What we did | Brand identity, Logo design, Event artwork, Social campaign, Print, Signage |
| Discipline | Branding, Logo design, Graphic design |
Brand identity and weekly event artwork for PLAY, Komedia Bath's Wednesday student night.
The badge
PLAY was a brand-new, student-led night with nothing in place. It had to win over university students, especially the sports teams and societies.
A round badge built around an orange shield and a PLAY monogram that also works on its own, fit for all placements.
Every week needed new artwork without losing the brand.
Theme nights
We built a versatile system, planned ahead with future events in mind.
We looked at who the night was for, what competing nights were doing and where the gaps were. That led to trending, youthful colours and sports motifs, carried through every theme from Oktoberfest to Play Dead and the Xmas Send Off.
On the night
Most of the crowd came as sports teams, so the brand plays like one: be part of the team, be part of the community.
Society and VIP wristbands, a varsity flag and a pull-up banner in the same badge and colours.
PLAY now has plenty of its own merch, and its Wednesdays are still going strong in a competitive market, into their next year.
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